Opera has officially entered the AI browser race with a bold new offering that might just change how we interact with the internet. On May 28, 2025, the company introduced Opera Neon, a next-gen “agentic browser” built for the AI era.
Its promise?
To streamline productivity by using intelligent agents to handle tasks autonomously, right inside your browser.
Rethinking What a Browser Can Do
Opera Neon introduces three standout modules designed to do more than just help you browse:
- Neon Chat acts like your built-in research assistant. Ask it anything, and it pulls contextual insights directly from the page you’re on no need to juggle tabs or switch apps.
- Neon Do is where things get futuristic. Henrik Lexow, Opera's Senior AI Product Director, explains that users can ask “10 pairs of white Nike socks in size 12” and it will complete the purchase for you. Better yet, these actions are processed locally on your device, keeping your data private and secure.
- Neon Make is a powerful cloud-based tool that generates content: websites, games, reports, code, and more. According to The Verge, it can even keep working on your tasks after you’ve gone offline.
Real-World Productivity Gains for SMEs
For small and mid-sized businesses, tools like Opera Neon could be a huge time-saver. Research from the University of St Andrews shows AI adoption can increase SME productivity by up to 133%.
Key Use Cases for Teams
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Marketing Automation
Neon can automate content creation product descriptions, blog posts, social media saving time while maintaining output quality. Kate Tompsett of Happy & Glorious demonstrates how browser-based tools are already improving marketing efficiency. -
Administrative Assistance
Tasks like scheduling, data entry, and form filling are streamlined with Neon Do, allowing teams to focus on strategic work. -
Rapid Prototyping
With Neon Make, small businesses can quickly build websites or draft reports without needing developers or designers.
Market Landscape: Opera vs the Competition
Opera isn’t alone. Companies like Google and The Browser Company are also exploring AI-enhanced browsing. But Opera is taking a different route opting for a subscription-based model over ad-driven revenue.
This shift means Opera’s success depends on delivering genuine user value, not click-through rates. Recent demos like ordering flowers in real time underscore its practical potential.
Should You Try It?
Before diving in, consider:
- Availability: Opera Neon isn’t fully released yet. There’s a waitlist, with early access rolling out gradually.
- Pricing: It will be a paid product, but exact costs haven’t been disclosed.
- Performance: May vary depending on the task and site. As a new product, improvements are ongoing.
For early adopters seeking smarter browsing and better privacy, Opera Neon could be a strong addition to your workflow.
Final Thoughts
Opera Neon is a major leap forward in browser technology shifting from browsing to actually doing. Its mix of intelligent agents, privacy-first design, and creative potential could significantly benefit productivity-focused teams and small businesses.
As with all new tech, success will depend on execution, pricing, and user adoption. But the early signs point to something with real staying power.
For more productivity insights and technology reports, visit our reports page.
FAQs
When will Opera Neon be available?
Opera has opened a waitlist, but a full public release date hasn’t been announced yet.
How does it protect my privacy?
All AI actions in the “Do” module run locally on your device, meaning your data stays private.
What kind of tasks can it automate?
Everything from filling forms and booking travel to writing reports, creating websites, and even completing purchases online.